This is an apologist nonsense.

You last paragraph is most telling. You say that she responded positively to the film and answered questions positively.......... Jesuss!!!!!!!! That behaviour is the bare MINIMUM one would expect from a team member. One expects a team member to make a positive rather than a negative contribution, so for you, as her supporter, to cite this behaviour as positive makes the case for her detractors !

The box was garish but it was aimed at the female market as Lee said in his pitch and there are many garish products which succeed and it certainly stood out.

It did not have a snotty nose on it.

How many adverts do have interesting things in them?

Lucinda's alternative ideas were appalling, so it was a good job she didn't contribute.

The box was not surrounded by dead flowers, did you notice any dead flowers in the clip of the ad they showed ? No of course you didn't. It was a typical case of Lucinda obsessing with irrelevancies in a desperate attempt to criticise the ad and the boy's performance and enhance her status.

Your points in support of Lucinda are as flawed as her contribution to the team.

I noticed the dead flowers. I SAW THEM!

I quite like Lucinda, but not sure how she would actually be to work with though. I doubt she will win, Siralan doesn't do posh.

She put over some good points last night, the boys didn't think about it in the right way and her female perspective would have been useful on the box design. The advert was terrible but I could imagine a more polished version of that appearing on day time TV. As for the dead flowers how did that happen? Would have been a good end shot otherwise.

When the series started I thought she honestly was a nice person stuck in the middle of a load of backstabbers, but now I'm not so sure. I think she might just be better at pretending to be nice. I'd like to believe she is genuine, but there have been a few times now I just feel she's a lot more calculating than I first thought.

He did last year - although in fairness to Simon, he could talk "street" and body pop.

In the last shot of the tissue box, there was a dead flower RIGHT above it (and a few others too). You'd have to be blind (or biased) to miss them.

Every other comment Lucinda made with regards to the design was spot on - it was crap. The panel on You're Fired seemed to agree.

A great deal of it by you.

All that is happening is that people are expressing different opinions.

You are spouting yours in a childish, ill tempered and bullying manner.

Have you thought of applying for 'The Apprentice'?

Why?

She said what the rest of us were thinking - that the concept, the packaging and the advertising behind "Atishu" sucked!

Claire was criticised for not piping up on the opposing team to salvage their product launch. Well Lucinda spoke up and she's still criticised for it. You can't win

You must have been watching the Swedish "Your moose has have been Fired" because the consensus on the UK panel for YF was that Alex's ad was better, despite not being very good.

Yes there were a couple of slightly off colour flowers, but they were irrelevant to the main thrust of the ad and I suspect that 90% of people wouldn't have spotted them on first viewing of the ad.

What people would have spotted and objected to was an ad for homosexual tissues, as per Lucinda's insane idea.

That was just an off the wall suggestion, to get their imaginations working away from the boring approach that they went for.

Like I said the panel agreed Alex's product was awful, despite being the better one. Lucinda pointed this out.


Those flowers were dying and shouldn't have been included in the ad. Lucinda was perfectly right to point this out.


It was merely a suggestion, just like "Snot" was a suggestion.

You are mixing up two seperate considerations.

Alex's ad was better because it placed the product much more clearly.

The other ad was better in every other way imaginable.

In reality, each of these would be a first attempt and whereas Alex's ad would have been unsalvagably naff, Raef's could easily have been reworked into something with the correct degree of product focus.

Lucinda was obviously at her wit's end with the gruesome design decisions taken by the other two and wasn't prepared to be bullied into accepting that they'd done even a passable job.

Had Clair and Helene had more input to the other team's TV ad they would almost certainly have won and it would have made clear Lucinda's frustration with having to deal with a pair of overgrown schooolboys.

I think Lucinda was merely trying to get the ball rolling with her "homosexual theme."

She just wanted a concept that would capture the audience's attention.

As for the dead flowers, I thought this showed her attention to detail. She's somewhat of a perfectionist and I see this as an admirable quality, not a flaw.

The general consensus was that the Atishu campaign won by default because the opposing team failed to make their product stand out.

Her suggestion of targetting the homosexual market was more than just off the cuff, she pushed for it quite hard.

That was an awful piece of filming. My friend was watching it with me, who is pretty much a fashion designer, and she cringed every time she saw Lucinda.

I don't need a fashion designer to tell me what looks good on a lass. And that dress looked pretty damn good on Lucinda

You don't seem to be bearing all of the factors in mind.

One cannot have a subtle, emotionally engaging, narrative ad in 30 seconds which also has to feature pack shots and key elements of the product. One excludes the other. Raef had to reject the pack shot because it was incompatible with the style of the ad.

So as Raef had abandoned the priorities of the ad, naturally he had greater freedom to make it look more cinematic and less naff. Ads are naff for goodness sake unless they are epic pieces with no time constraints, and in this situation there were time and budget constraints. An ad about tissues is going to be bollocks. If the ad is about something else, or about nothing very much, of course it can look better, for a start it isn't cluttered with tissue boxes.

And the strapline "start of a great relationship" was complete bollocks too, because it seemed to be talking about a relationship between the boy and girl and not about the buyer and tissues.

No more than Lee pushed for Snot as the brand name.

Criticising a film is a lot easier than making one, I am sure Alex could criticise his own film just as well. The time to criticise and complain about the couple of dead flowers was when the pack shot was being taken, not afterwards. Presumably she wasn't around at the time of the shot being made, but in the edit suite the pack shot had to go in so Lucinda's point was irrelevant and of course the issue itself is small.

There was an extensive conversation about the homosexual suggestion whereas Lee's suggestion was more of a joke and occupied mere nanoseconds in comparison.

They disagreed with her about the homosexual theme and told her so. How is that being nasty and snide? As for the question of the location job, we didn't see the point where it was decided that she was to go. We saw them discussing who should go with them all having valid reasons to stay with the box design: Alex was PM, Lee had come up with the Atishcu concept, Lucinda was of the gender that would buy tissues. This hardly counts as "she clearly did not" volunteer as we didn't see the end of that discussion.

Lee shouting is his usual thing. Lee shouts. Pretty much everything he says is IN CAPITALS. But I for one can fully understand his frustration at her going on and on in the taxi about something THAT COULD NOT BE CHANGED. I don't recall a "glut of funny faces" but I've certainly seen the feelings of every candidate show on their faces from time to time. I'm just not sure what respect they should have shown her there when I've still to work out the point in her continuing to complain about it.

I didn't see any dead flowers. I saw blooms that were past their best. I'm sure somebody could put up a screen shot and we can all see. I assume they didn't have the time or resources to photoshop improvements on nature, which in a flower bed tends to consist of flowers at many stages of their freshness.

Have you ever heard of editing?

Well yes her timing wasn't great and I think once the damage had been done she should have just got on with the rest of the task.

I think overall she was just incredibly dissatisfied and frustrated with the lads and I don't blame her. This would have been the ideal task for her to lead because there is no doubt she has a creative streak.

She remains my favourite.

Have you ever heard of interpreting someone's body language and tone?

Lee made the suggestion as a light hearted joke. Lucinda's suggestion was made in all seriousness.

That was how I saw it, too. Raef's team did make other errors - like casting someone famously single and childless as a mum, when they should have tried to make a feature of what she's famous for if they wanted to use her for their ad (Predicting a "cold" front? Sobbing into her tissues over love-rat Opik?).
That said, it could have looked okay if they'd deigned to feature the product!

The Atisho ad looked like a spoof of a 70s commercial. It aspired to Cillit Bang's sophistication.