Don't do this Sid, pick anyone else, she has to be dead meat.

Actually, she seems to be a lot of people's favourite.

I think you are the one who is in a pretty small minority.

You've obviously taken a strong dislike to her but your criticism mainly comes accross as simple spite,

But that's there point. These ads weren't going anywhere. They weren't going to be polished or improved to kick start a campaign for a new brand of tissue. They were what the teams could come up with for Sir Alan and a panel of advertisers. It was a one-shot deal. The only purpose was to show that they understood the point. The other team's effort fatally missed it.


I don't disagree with this but my question remains the same and nobody defending Lucinda's behaviour has answered it. The box having been irrevocably completed, she went on and on about it after the fact. Why did she do that? How did that make her a valuable member of her team?

I agree. The Atishcu ad was horrible. Then again, the fact that you can name Cillit Bang indicates that the unsophisticated commercial worked well and that's why Atishcu was chosen the winner by the advertising judges.


Out of interest, would you say the same to me?

My point here is that it's rather daft to fire someone on the basis of not getting something right first time. (although this seems to happen throughout the series).

If everyone in business always picked the person that could come up with the 'safest' approach on the first attempt rather than those who would use inspiration and then refine their ideas, the world would never have advanced as far as it has.


It didn't, but, as I said elsewhere, they edited that argument so that it took up an enormous proportion of the screen time for that team going about the task.

In reality it was a two minute event in a two day project and actually, quite trivial.

The Lucinda haters (and indeed the Alex and Lee haters) are using it to beat their disliked candidates about the head, but it's really being taken out of all proportion.

I don't dislike her as a person particularly, she is ok as people go I suppose, but she is stupid and incompetent and with her newly gained self-confidence she seems intent on being disruptive, self-indulgent, selfish and attention-seeking. She lost all sense of priority and was an appalling team member. If Alex had behaved as negatively as she did and then he would have been harshly criticised.

There was a child with a tissue over its nose. Would there be a tissue over a dry nose? Er, no. It was implied it was a snotty nose.

In the Unseen clip, Lee talked to some customers in a supermarket who said there was nothing in the design of the box that would make them pick it over 'Kleenex.'

Interesting adverts: all the Lynx ones, the Guinness ones, the Cadbury's ones, the coca-cola ones etc etc. At least if they had gone with the homosexual angle, and that advert was shown on TV, it would get people talking. They'd notice the advert.

And yes, I noticed the dying flowers. They weren't stood up straight but were drooping. It was distrating.

No.

Your criticisms seem reasoned (even if I don't agree with all of them).

Vivid, OTOH, seems to be indulging in a series of rants.

Actually she did offer reluctantly if you look at the paly backs.

I am not so sure her idea of a person sitting in an armchair with a cuppa was any better than the guys ideas, in face theres were better

Alex would have been torn limb from limb on here if he had behaved like Lucinda last night. But there seems to be one rule for some and another rule for others on this forum,

I'm not referring to the specifics of the pictures but the garishness of the box. It was indeed awful. Of course the cup of tea idea wasn't a fantastic one but it would have been pretty easy for anything Lucinda came up with to better the product they were left with.

I think both the producers and recruitment experts have agreed that this is not the way to hire somebody in the real world. Of course not. Then again, this is a competition and, like a race, the only chance is the first one. It's a fact of the show. Where the hedging comes in is in the fact that SAS doesn't necessarily chose the same offender each time, for example, he doesn't chose the losing team leader each week (for the very good reason that it would take away the tension and indeed the whole purpose of the last twenty minutes in the boardroom).

It's a TV show. The candidates know this going in. I don't think any of them can legitimately complain that they shouldn't have to get something right first time.



How do you know this?

I know we all have to be chary about accepting what we see on screen. Yes, it's edited and yes, it's edited that way for a reason in the producers minds. But I think we need to be consistent about how we interpret what we do see and acknowledge when we make assumptions about what we don't. I try, and sometimes fail, to stick to what I see and supplement it only by the responses/actions of others around the individual concerned.

What I saw, and what I observed in the reactions of those working with her was that Lucinda was negative from the point when her desire to brainstorm more about the concept was rejected by the other two. The reactions of the other two team members seems to support this but I do acknowledge that what I saw was a small proportion of what happened. But why should I assume that what really happened was that she was not negative in everything I didn't see?

Perhaps they were talking at cross purposes as we may be doing. There was not a snotty nose which I would say was a picture of a nose with snot coming out of it. There was a picture of a child with a tissue over its nose. My recollection is that Lucinda moaned at there being a snotty nose on the box. There wasn't.

A snotty nose was certainly implied but I'm struggling to see why this is a problem. I would think that the purpose to which 90% of tissues is put is to wipe snotty noses.

I'm guessing the percentage is somewhat lower. But they wouldn't want to put the alternate uses on the front of the box, either!

Bingo! But, and I apologize if I'm being dumb, what are the "paly backs"?


I shudder to think!

I am sorry but I saw none of Lucinda coming up with anything better just her moaning, whinging, being obstructive and downright rude to her team mates. She definately is not a team player in any sense of the word unless she is controlling it all.

Completely invalid.

I have often used a tissue on my nose without it being snotty and the image did not suggest the child was in the grip of some runny nose ! There was no snotty nose implied, that is entirely in your imagination.

If some customers had been confronted with Raef's box I suspect the customers would have said the same thing, in fact one suspects they would have said the same about most if not all tissue boxes. This is not damning testimony.

The adverts you are talking about have market presence already so small hints are all that is required for product recognition. The situation for the team's task was completely different.

I suspect that 90% of people didn't spot the flowers and as I said above, the time to notice the problem was while taking the shot, not in the edit room and or from that point incessantly.

No valid points.

She was rightfully pointing out the problems with their product. Had they lost and she hadn't piped up, she'd be criticised for that instead. Complete madness.

Weird!

I couldn't work that out when I first saw it but when I saw your question it was suddenly immediately obvious.

(You're going to kick yourself - I did)

Playbacks!

(I thing it was the spurious space rather than the swapped letters that threw me off).

Lucinda then needs to change her attitude because to me and an awful lot of other people who do not wear lucinda tinted glasses she was rude and obstructive last night, she appeared so negative in everthing she said unless she was been cajoled by the guys. I think they both deserve medals for not arguing back

I have never taken to Lucinda, especially since the photography episode. Last night, she came across as spoilt and whiny. She really irritated me. Having an opinion is one thing but if you're told something by the team leader that IS happening, your job is to then make the best of it - not carry on sniping.

Oppps sorry guess last nights episode has made me more passionate than normal. I was so upset to see Raef go and so disappointed with Lucindas behavious ... will calm down now, lol

But Alex didn't make basic mistakes first time and Raef did!

There was nothing inspired about Raef's video. The concept which was given by the tagline of "start of a great relationship" was utterly flawed as it didn't say who the relationship was between.

I think some people assume that because there wasn't a message then the message must have been subtle. Sorry nope, the message was confused or absent, and we simply had a woman giving a tissue to a child who gave it to another child. This was a blank canvas and people seem to be assuming that there must be something deep in the space. Nope.

Why would being positive about such an awful product be a good thing? I swear you're on another planet.