That is what discussion and debate are all about. Everyone is entitled to their preception of what they see and sometimes it is fun to debate different angles. It would be a dull world if we all liked the same things

It was a concept not the literal idea of having a picture of a cup and an armchair.

I don't think SAS overlooked anything just to eject the posh bloke. Last year he employed the posh bloke! SAS clearly stated that his opinion was also the opinion of the three advertising executives.

Some people make me laugh ... they can see the concept if its to do with Lucinda but not is it has to do with anyone else

But fair dues your entitled to your opinion ... I myself backed her until a few weeks ago, just the gloss wore off and I saw a different side to her. You got to agree she has some batty ideas bless her

Threads like this in which it is evident that people get really involved analysing the minutiae of everything that happens in each episode makes me realise why I love The Apprentice so much and why it is such good television.

I agree with you, sometimes you find yourself getting passionate about something and just can't help yourself saying exactly what you feel. It is good to debate and I honestly try and see the others point of view but sometimes it is difficult, lol

I don't see where I have failed to see someone else's concept unless you are referring to someone else seeing as I've only just recently started posting about this series in detail?

I know what you are saying - but she was right about most of the things she said.

What about Simon Ambrose, last year's winner? Am I missing something?

Wot, you mean like Lee's suggestion of a greeting card for aliens?? Perhaps some of her ideas were extreme, but Lee's and Alex's ideas were narrow to the point of cringeworthy!!

Lucinda seemed to me to be trying to get them to think outside the norm. I do think she nagged them too much, particularly after they'd already got things agreed.

That's how I saw it too - and that also seems to be how the advertising bloke on 'You're Fired' saw it. I could understand Alex and Lee's reactions. In the circumstances it seemed to be demoralising the rest of the team rather than a positive contribution. I'm glad she picked up later.

Snide remarks? You mean treating someone who has the attitude of a spoilt child in the only way that they will understand.


I couldn't agree more.


She did indeed.

She is a pretty girl. She's just a little bit eccentric in her dress sense but there's nothing wrong with that. It makes her different.


The previews only hinted that things were getting to Lucinda.

Could she be the candidate that walks out?


Alex did a good job last night. It was Lucinda's "stepping in" that bu$$ered up Lee's presentation.

Apart from that, what else did she contribute? She just whinged about anything and everything once it was too late.


She will have been even sadder if one of them told her the reason for Raef's sacking. If Raef is full of hot air, Lucinda is positively flying above the clouds on it. She must have realised that it's only a matter of time before she gets found out.


I couldn't have put it better.


With all due respect, that is a pile of tripe from the first letter to the last full stop.


Yes, opinions. Perhaps you need to start reading those of other people instead of dismissing them out of hand because the first line hints at the poster disagreeing with you.


Who cares? Were they advertising gardening products? It was supposed to be a natural shot. They took it in a field/park/lawn. Did you expect them to travel to RHS Wisley or Kew Gardens for one shot?

As for Lucinda's pathetic opinion that someone blowing their nose is off putting (wakey, wakey, woman ............... natural bodily functions ???), perhaps someone should tell that to companies like Kleenex whose adverts have revolved around people with runny and blocked noses for decades.


A measure, if it were needed, of the cluelessness of the woman.


Brilliant. Absolutely poetic. A pair of overgrown schoolboys? Well, there is something that is beyond Lucinda as her mentality and attitude hasn't made it past nursery yet.



Does no one buy Cillit Bang because the ads are naff? No. They buy it because they know from the ads what it's for and what it does.



It would put off as many people as it would encourage. Most people buy a product because they like it but many buy it because they want to be associated with it. That is the whole point of celebrity endorsement. Rightly or wrongly and whether you like it or not, a homosexual image would put off some customers, particularly male.


I think they both deserve medals for not throttling her.


You promote a product as if your life depended on its success, if that is what your job is. Do you honestly think all sales people love or even believe in everything they sell?


If, if, if.

The point is they didn't. The point is Renaissance got it wrong and Alpha got it closer to right - in spite of Lucidityless.



The lucky one went last night. I am not Raef's biggest fan but was sad to see him leave last night. It should have been Michael.

However, I had to agree with SAS that Raef had been lucky to not be in the Boardroom more than once before. Alex on the other hand has been unlucky to be on the losing team more times than have been down to him.



Yes, funny how things can be twisted indeed.

Lee and Alex "turned on" Lucinda in the Boardroom because she had done nothing but prepare to do that herself all day.

They were lucky that the other team made a fundamental error? Weren't the other team unaware and generally incompetent for making that error? The first rule of advertising is give people an idea of what you are actually advertising.

There is putting your case across and there is being negative and obstructive.

Yes, Lucinda has been on the winning team more often than not but, rather like Raef, more through luck than judgement.


Who are you to tell anyone when they are in a minority? Have you interviewed everyone who watches the series?

If not, pray tell, what scientific study have you carried out to prove your theory?


Maybe in light of the fact that they won, Margaret should have asked Lucinda or prompted SAS to ask Lucinda whether she was happy with the way things went. Let's see how honest she would have have been then?


In Lucinda's dreams.

Oh, sorry, did you not mean it like that?


Was that pun intended?

Very good observations. People seem to have forgotten that she refused to get out of bed for a meeting a few weeks back that the rest of her team attended.

Considering she was so ready she didn't really say anything did she? Plenty of opportunity to return fire but instead she defended herself in the boardroom without insulting others in retaliation (even though the truth was distorted to some degree in the allocation of roles).

Clearly she knew that by being vocal she had a fall back in the boardroom if needed, but if you read all my posts you will know I have said that and not denied that was part of the reasoning behind her bringing it up again. Added to the fact she was probably annoyed they had not communicated with her about the design which was something the project managers should have done more in this task. Most errors were done due to a lack of communication.

My comment regarding luck was the fact that they did so much wrong, the pitch, the design, the advert. Claire pointed out the error to the guys and it was left (foolishly). It wasn't as if they won by doing well.

She is smokin hot

I don't think Alex was a good PM but he did send the message across which was the main thing. I do not think Lucinda helped but in my option she did not try to be bad but put her views across. A good PM should take on their teams view. Maybe Alex & Lee would of listened to Claire had she been on the team.

Well in all fairness she didn't have to say she liked it if she didn't, just say what she would have done differently and move on, not go on about it to the length and with the stridency she appeared to in the programme. By doing so her contribution was destructive rather than constructive, demoralising rather than inspiring the team. Obviously the time to make such strong objections would have been at the decision stage but she wasn't party to that. Her choice therefore was to simply provide her feedback and move on with the task. Her role as a team member is to be constructive, not undermine the confidence of her fellow team members.

Of it was Lucinda's behaviour as a team member that was at issue.


I do my best.

Someone who can count.


Indeed.

I'm not promoting the view that Lucinda is perfect. Merely that it seems to me that she may have had some justification for her behaviour in this episode.

If we were able to see more footage I might well change my mind. Or have my view confirmed.

I like Lucinda but I don't think next week's task will suit her at all

Lucinda: "I don't do cars. I don't even know where the tissue holder is."
Lee: "Go and find out what colours cars girlies like while me and Alex go play with the vroom-vrooms. This is what I'm talking about."
Alex: [Chewing mouth thoughtfully] Yeah.

Nick Hewer sums up Lucinda perfectly in the preview clip for next weeks task on the Official site.

It's an error both teams made - they didn't communicate well enough. That allowed Raef and Michael to go into their own little world unchecked, while Alex and Lee decided so much without contacting Lucinda, which she highlighted as her main problem with them.

She still was a team member at the end of the day, doing what was asked of her, which was better than when she has also reacted negatively to a situation (and actually not achieved all she should have as a result). I think she has had much worse weeks behind her.

Alex and Lee's comments in the boardroom were destructive in mind of they could be in the same team next week - did they think they'd lost too? I think one of Lucinda's best decisions was to not retaliate in the boardroom (from as much as we saw), but they can't complain if Lucinda doesn't back down from what she wants to do from now on in (which can be equally a problem in the team).

Lee suggested the name for the tissues which was the main reason they won the task, because the name was a great idea.

Interesting