I saw this twice but on each occasion I couldn't hear what led up to it.

Did anyone catch what she was responding to or what she said before 'naughty, naughty'?

It was Alex winding her up by ridiculing her ideas and taking them too literally.

He's such a cretin that boy. Sorry I don't normally use foul language on here but Alex is the most corrupt out of all of them!

It was ridiculous.

They were talking about the artwork on the pack. Lucinda suggested tea and an armchair, Alex countered that there was someone in a chair with some tea, she countered that the person wasn't necessary, he said it would be silly without a person and she seemed to find this criticism of her idea somehow demeaning and attacked!

She is impossibly sensitive and incapable of having a reasoned and objective debate that focusses on the issues. As far as she is concerned she buys tissues and therefore her opinions should prevail, and her resorting to some strange admonishment of Alex typified her childish, naive and self-indulgent approach.

So what did she actually save before 'naughty, naughty'.

She obviously thought what he'd said was completely out of order rather than simply disagreeing with it.

I'm not sure he said anything offensive but had merely irritated her (as he does me!) and she responded with her "naughty naughty" remark which only Lucinda could do!

So what did she actually say?

A conversation that went:

"There is someone in a chair with some tea".

"The person isn't necessary"

"It would be silly without a person"

"Naughty, Naughty"

Just doesn't ,make sense.


Strangely, most people seem to think it was Lee and Alex who had the childish, naive and self-indulgent approach.

Remember that you are looking at a two minute argument from about 15 minutes screen time showing that team on their task.

That made it look as if Lucinda spent most of the time complaining whereas in fact the editors had picked a couple of minute out of two days to highlight. It gives a completely lopsided impression of Lucinda's contribution. Even then, most people seem to think she was justified.

I sort of got the impression that Lucinda was thinking ahead to the possibility of a Boardroom battle. She maybe has the measure of Alex's defence strategies and was saying "Naughty, naughty" in case he decided to use the armchair scenario against her and in his defence.

Hope this makes sense

She said something I found inaudible before she said 'Naughty, Naughty' with the finger wagging gesture.

I suspect that it was actually obliterated by the background noise as no one else seems to be aware what it was she said.

That would make sense if she said something like "that wasn't what you said at the time".

Thanks.

No it didn't make sense! Lucinda doesn't make sense.

Lucinda seemed to object to the way Alex was countering her suggestion of having an armchair and a cup of tea image on the pack. She thought he was too dismissive in tone when he said the image didn't communicate anything relevant. She felt undermined and stupid so she complained about it, she basically didn't like being criticised and perhaps because of her previous experience of Helene and Jenny she decided that all criticism must be rebutted whether valid or not . Stupid bint.

Lucinda was not present at the artwork stage and so gave her view on the overall image STYLE/CONCEPT that would have been more appropriate (armchair/cup of tea).

Alex decided to pick apart this one image as if she were saying that’s EXACTLY how it should look.

He was attempting to make her look foolish and she pulled him up on it.

You're just guessing here.

Unless you can say exactly what Lucinda said before she made the 'naughty, naughty' gesture any comment you make is groundless and based on pure prejudice.

Since no one seems to have heard what was actually said - as opposed to the general gist of the conversation - maybe Alex said "... you daft f******r" and Lucinda said "don't swear at me - naughty, naughty".

If you want to make an assumption you need to make one that is believable.

A person would only say 'n-n' in response to someone saying something they thought was unaccptable, not merely because they disagreed with them - no matter how strongly.

Nope you are completely wrong, I am not guessing.

Alex did not swear at her or abuse her in any way.

She simply objected to Alex criticising her idea in a dismissive tone. She clearly felt undermined and stupid and reinterpreted Alex's criticism as an attempt to make her look stupid. As she is stupid, making her look stupid seems completely valid to me. I thought Alex held his temper with her very well considering her contributions were entirely negative. He was entitled to be very annoyed with her.

So, are you claiming you know the last thing that Alex said and exactly what Lucinda said before she said 'n-n'?

Because that's the only way that you can possibly know what was not said.

I've asked a very simple question:

"What did Lucinda say before she said 'n-n'"?

(i.e. what were the actual words)?

You don't seem to be able to answer that and yet you feel entitled to spout vitriol.

Unless you know exactly what she said, all your ranting and raving about her is pointless.

I recall the gist of the convo. I don't need to recall the exact words.

Do you need to recall the EXACT words of a conversation before you will relay the meaning of the conversation to someone else?

In this instance, yes, because your version, as I pointed out above, is simply senseless.

Alex said somthing that Lucinda found completely inappropriate (not necessarily with any justification) and she said something and then said 'n-n'.

The fact that you haven't a clue what she found inappropriate, nor what she said to define that shows that, despite your protestations to the contrary, you are just guessing.

I told you, she felt that Alex's criticism and its tone was overly critical of her. She obviously ascribed some motive to this and reprimanded him. It isn't difficult.

She said something along the lines of "you are taking my idea and tearing it apart as if I was suggesting an actual image of a cup of tea sitting on an armchair. That is not on. NOT ON. Naughty naughty"

What she was annoyed at was she was describing a CONCEPT (cup of tea and an armchair = cosy) and he was criticising her for suggesting a box covered in pictures of cups of tea sitting on a chair.

I think all things considered Alex was very patient with her, she was a right pain in the ass last night

I can't remember exactly what was said, but it was perfectly clear and made sense to me at the time.

Phew!

Thanks.

At last I know what that bit of the scene was really about.


All I'd heard was ""you are taking my .......... NOT ON. Naughty naughty"

No problemo. Happy to be of service

I do agree that Lucinda was not at all constructive in the task, she was incredibly negative and a royal pain in the butt. I'm normally a big fan of her but she disappointed me last night.

Naughty Naughty.

he didnt say anythign that was unacceptable, i think they were both getting annoyed with each other, with lucinda being difficult at a point when nothing could be done, and alex ignoring her ideas an criticism because he's stubborn and didnt like her concepts.
i do think she thinking too much abotut he ad, trying to make it something 'unique' and 'fascinating', which it really didnt need to be. thats where the other team went wrong. as naff as the packaging and the ad were, it got the message across, and as soon as i saw it i knew they would win, because the tissues were refered to constantly.
though i agreed with some of her points, i do think she was being difficult for no reason, and her ideas were kind of irrelevant.

if u really want to know what was said exactly, watch it back on iplayer.

Yeah that's what it's all about. He was trying to undermine the situation by causing more friction. He has avoided the boardroom in this way over and over again.

She can put me over her knee and tell me I'm a naughty naughty boy all day long!