I'm probably alone in this, but I actually mostly liked the Atichu (Atichoo, A tissue, whatever) advert.

It kind of had that comedy cleaning product slant to it (A bit like the one running on TV at the moment with 'oh no it's my favourite shirt') and the way the Dad said 'don't worry, they're anti-bacterial' the second time in the ad had me cracking up in a so-bad-its-good way.

Mind you - those dead flowers at the end were shockingly obvious.

And a thought about i <3 my tissues... snot coloured box anyone?

I'll admit that i <3 my tissues had a nicely arty ad - and the second half was really charming, but I don't think the other ad deserved the panning it got.

Funnily enough I said the same thing to Mr H after I watched it the second time, it was almost as if they deliberately made it as cheesy as possible (though we all know that is very far from the truth) and the repetition of 'it's anti-bacterial' could almost have become one of those awful catch-phrases in the vein of 'whassaaap' etc. Dead flowers, overbright colours on product, shockingly bad script, acting, premise - but what really got me was the background music over the final scene - that surely was the clincher in this cheesefest

Sirallun was right in that tissue box would certainly stand way out on a shelf of other tissues and perhaps consumers would purchase it purely for kitch (sp) factor.

That man had the potential to become the tissue worlds answer to Barry Scott

I liked it too - totally retro, in keeping with the 70's moment we're all supposed to be having. And you would certainly remember the product. None of which was intended by the hapless creators!

Thats the beauty of life, some things appeal to some while others hate it. Would be a sad world if we all wanted and liked the same things

Well there was definitely no missing what the product was about!
Yep, bright colours and toe-curling cheesy acting - but it did the trick. I loved the name, catchy just like the real Kachoo tissues I've seen in Boots.

It was awful. Awful, awful, awful. I don't like this latest fad amongst hateful ad executives of having the advertisement be so cheesy and tasteless that everybody will hate it. I hate the adverts for Cillit Bang, and they do not make me want to go out and buy the product, and although I am clearly talking about the ad I have only negative things to say.

Haha that's so true!

I loved the pack shot. I didn't actually notice the dead flowers even though I looked for them, I was so taken with the colours.

However, on storyline I absolutely loved the boy/girl ad, and I'm sure it would have won if only they'd had the presence of mind to make the brand obvious. I was so sad they didn't win because of that but it was a very fair point.

Well it won the task, but it was never going to be up for a BAFTA, let's face it

I don't know why didn't anyone pointed this out. But what is the link between an anti bacterial tissue and a viral infection?!!!!!!!

Their idea was fundamentally flawed and it would not have passed as an ad in the real life because it clearly misinterpreted the qualities of the product and it gives the impression that these "anti-bacterial" tissues prevent spreading a viral infection and that it is OK for a child infected with flu for example to go to the school if he/she has these "anti-bacterial" tissues ?!!!!!!!!!!!

It would also have failed the regulators I should think because it either implied the tissue was a miracle cure or that you should send your child to school regardless of how ill they were or that the risk to other children was nullified by the tissue. You can imagine the damages claims too .

SAS just seems to have wanted the " bleeding obvious" regardless of whether it made any sense , actually put you off the product or was misleading.

The problem I had with it was that the actress sounded too much like Catherine Tate, so I kept expecting her to say: "taking my atishus, what a f*****g liberty"

Now that would have been a good ad!

Raef's style is all very well if you're Guinness and have an established brand

but it's just a box of bladdy tissues, a typical pile it high sell it cheap product

great name too

Genious idea ... you should apply for the next apprentice

And have you lot disect my every breath for 3 months