I thought when watching Alex's team's ad last night that I had been sent back in time to the 70's or 80's.

A time of shaking coffee beans in a suggestive manner, a time of Captain Birdseye giving his fish fingers to lots of children, a time when we were told - 'do the shake and vac, and put the freshness back!'

It even seemed to be filmed in that kind of rosy glow they used to have on adverts then!

And the actors - definitely stuck in a time warp!

This almost rivalled series two's airline card ad - the one with the 'satisfied customer' rubbing his leg and smiling!

(Shame no-one did any rapping this time!)

Spot on!

It was reminiscent, too, of a more recent ad where a distraught mother (in a tone that suggests she's expecting a visit from the Four Horsemen of the Apocalypse any minute) says of her child "She's got a verucca".

Very Stepford!

The child reminded me of the Village of the damned children!!

It was almost like they'd used the actors original improvisation and film it as they made it up!!

But it did, in a strange way, remind me of watching tv when I was a kid!

Well he's not a proper director is he. He got all the relevant business stuff in which is all you can reasonably expect. He's not auditioning to be Speilberg.

I never said he was!

I also loved the dead flowers around the box at the end - trust Lucinda to pick up on it!

If Lucinda had her way it would have been a gay rights film, which would have been, erm let's say, interesting!

Just so long as they remembered the pack shot at the end!

Well that would certainly stick in the memory. They could use the Atichoos to clean up!

That was an awful ad. If I saw that I'd actually actively not buy those tissues.

I would buy bthem for the brand name alone. It's good. The only good thing about it though.

My hubby suggested that name just seconds before they did!!

I agree with a fm on another thread who thought it should be A-Tish-oo, though!

Spot on.....they were never expected to produce a cinematic masterpiece. Their brief was to produce an ad to support the launch of a new product......Which they did.The advertisment was cheap and tacky but it ticked all the boxes in the brief.When I saw the ad I new it would win.Alex and Lee just did what they were told in the brief.Remember what the teacher use to say just before sitting an exam:
1-Read the question.Every word.
2-Answer the question on the Exam paper......and don`t just right anything and everything on the subject that you know

Raef and Michael just got carried away and forgot about the brief........and lets not forget it was the advertising executives who slated the loosing ad.

Raef and Michael were too busy fawning over Sian Lloyd - that well known mother-figure! (Not!)

Some products do use that style of advertising, pretty much, though - cilit bang, for example? Not that I think Alex's ad was anything other than horrid I hasten to add!

The pack shot glowed as if it were Ready Brek!

And a very odd-matched couple!

Yes, he was very henpecked! But he knew his tissues!

(I think the wife needed therapy!)

And did the child speak at all?

what there was no dead flowers around the box

I couldn't see it when Lucinda was originally mentioned it - but when they showed the ad to all the ad execs and Sir Alan, there were definitely a few withered blossoms in the frame!