What about that new water advert with Brains from Thunderbirds? That's not an established brand.

To be fair to both teams, creating a brand from scratch then arranging, filming and editing a 30 second advert for it in the space of two days with little or no experience of the market or the industry isn't easy. Neither ad was particularly good but I've seen worse.

Britvic who produce Drenched are a fairly well established company, that said I have just taken a look at the ad on youtube and I agree that it doesn't mention that fact.

I'll be even more honest to say, that I haven't fully seen this on the tv. Yet what I saw made me think it was for Becks Beer, the one with the Flaming Lips song with three animated and one real man dancing.

I guess they feel the risks are overcome with the Brains/Thunderbirds association.

What was the point of Sian Lloyd? You hardly saw her, not enough to recognise her.
Even she said she was the wrong choice.

I did agree with SAS on this one, when Launching a new Brand of a Product, 10 out of those 30 Seconds of the TV Advert needs to be spent on Brand Identification.