I have to say I think this is an area they really need to improve on when it comes to the show. In my honest opinion, the jobs the former winners have been given have always come across as less than thrilling when we actually get to hear a little bit about them. Sir Alan certainly didn't make Lee's job sound particularly appealing tonight, Tim's job seemed like utter crap and it wasn't entirely clear what Simon's job was although from the bits and pieces others have posted it's sounded like the best of the bunch.
I realise Donald Trump is in a different class than Sir Alan in terms of the size of his company etc, but the US apprentices at least get jobs that sound quite glamorous and exciting. Obviously once you get into the nitty gritty of any job, that side of things probably loses a lot of its shine, but it'd be nice if they at least started off seeming like amazing and exciting opportunities.
I wouldn't plan on trying to get on the show, but I have to think that a lot of really great candidates are a little put off when they watch these shows and all that the candidates go through... and then they find out Lee's going to be selling advertising spots on the underground and Tim was selling wrinkle reducing crappy electronic products.
I think Sir Alan's a great man but none of these jobs sound like anything particularly special given what they've gone through to win them. Richard Branson for example may not have that certain something that Sir Alan seems to have, but with the hugely broad range products Virgin are involved in, you just know he'd be able to provide jobs with the right mix of glamour while still being jobs that these candidates would realistically be able to perform.