Originally Posted by Hector:
“What you say about the boss of LG is, I think, true and they used the slogan "Life's Good" in some advertising too but did not suggest that LG was short for that. LG really stands/stood for Lucky Goldstar (previously known mainly just as Goldstar in the UK). It's now plain LG. I doubt if anywhere in LG documentation they talk about "LG (Life's Good) Consumer Electronics Limited" or any such phrase. They obviously prefer Life's Good to the rather naff sounding Lucky Goldstar, which has always made me think of chinese chewing gum, for reasons I cannot understand!”
“What you say about the boss of LG is, I think, true and they used the slogan "Life's Good" in some advertising too but did not suggest that LG was short for that. LG really stands/stood for Lucky Goldstar (previously known mainly just as Goldstar in the UK). It's now plain LG. I doubt if anywhere in LG documentation they talk about "LG (Life's Good) Consumer Electronics Limited" or any such phrase. They obviously prefer Life's Good to the rather naff sounding Lucky Goldstar, which has always made me think of chinese chewing gum, for reasons I cannot understand!”
The boss of LG was very clear what it stood for and it wasnt "Lucky Goldstar".
The whole point of the name change was to remove the company from Goldstars cheapo reputation - so keeping it as part of the company name would hardly be sensible when spending millions on a PR exercise which has worked



