every year, the women on the Apprentice say that they don't want to be treated differently because they're women or say they've made it despite their gender and all that, then in the first task almost always plan to use their looks (even if they have none) to win the first task? It happened in series 1, it happened in series 2 it happened a bit of the way in with the selling kisses in series 3 and I think it may have happened in series 4 (can't remember).

What was the point in women's lib?