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E4: Sponsors and ratings


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Old 05-09-2003, 16:49
Brekkie
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Join Date: Aug 2003
Location: Cymru
Posts: 12,702

A couple of questions regarding E4's coverage of BB USA...

Firstly, in the US version a number of events are effectively sponsored, such as food competitions where they can win meals from McDonalds or Burger King and most recently an America's Choice questions asking viewers to decide which houseguest will get a T-Mobile call to their family. As I understand it, such in-programme sponsorship is restricted under ITC guidelines, so is it all edited?

Secondly, anyone have any figures for how the shows (and live streaming) are doing in the ratings?
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