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Wispa effect boosts Cadbury sales
Westhamfan21
14-10-2008
The relaunch of the Wispa bar has helped chocolate firm Cadbury to achieve an 11% rise in UK sales.

The figure for the quarter to 30 September was also fuelled by two additions to its Dairy Milk range.

Birmingham-based Cadbury said it expected a successful outcome for the year despite the global financial turmoil.

In July the company said it had increased prices by up to 4% over the past year.

Cadbury sold 1.2m Wispa bars in one week after the product's relaunch in September.

The return of the product, which followed a consumer campaign on social networking sites, was accompanied by the launch of a new range of Dairy Milk bars - Cranberry & Granola and Apricot Crumble.

Cadbury had previously announced the loss of 250 jobs, including senior management, under changes to its worldwide operation in a bid to "de-layer" the firm and cut costs.

Worldwide sales rose by 6% in the third quarter of the financial year.

The company said: "It is not possible to gauge with certainty what effect the most recent market turbulence may have on both trade customer and consumer behaviour.

"However, despite these increased headwinds we participate in a resilient category with a strong business model and continue to expect a successful outcome for the year."


http://news.bbc.co.uk/1/hi/england/w...ds/7669850.stm
maimou
14-10-2008
wispas are good - haven't had one for years and years but I remember they were somehow nicer than standard cadbury's chocolate.
Charnham
14-10-2008
Originally Posted by Westhamfan21:
“ by the launch of a new range of Dairy Milk bars - Cranberry & Granola and Apricot Crumble.”

what? are those seriously flavours?
Cstar2229
14-10-2008
Originally Posted by Charnham:
“what? are those seriously flavours?”

The cranberry one tastes just like Fruit and Nut
Katia Polletin
15-10-2008
Originally Posted by Charnham:
“what? are those seriously flavours?”

Yeah. Quite nice they are too.
Daisy Bennyboots
15-10-2008
My local Sainsburys sells them..I'm ashamed to say I've had 8 (and posted two abroad)

They are even nice than I remember, although a slightly different shape.
Katia Polletin
15-10-2008
Originally Posted by Daisy Bennyboots:
“My local Sainsburys sells them..I'm ashamed to say I've had 8 (and posted two abroad)

They are even nice than I remember, although a slightly different shape.”

They seemed the same shape to me.
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