Originally Posted by nickynoodle167:
“It's going to be a dissapointing 12 Weeks for C4...”
It won't. Even if the show only ends up averaging at 3m it will still be a big success for Channel 4. They took their hit from the payout last year with a loss so for the next couple of years Big Brother is essentially a free show that on weekdays consistently delivers at least 3m. To put it into perspective, Channel 4 shows usually average somewhere between 1-3m.
Its disappointing for Big Brother, but not necessarily for Channel 4.
I still feel that they should have put out a better advertising campaign before the series began instead of just expecting people to watch because of the name which only happens to a degree.
They
NEED to take December as a golden opportunity to get a massive advertising campaign out there for Celebrity Big Brother to win viewers back. If they can't manage that then BB will probably be moving to Sky One in 2011.
I still have hope that this years average will beat that of last years with officials (3.9m) but the first few weeks are critical.