The thing about BB is that it wont be axed. Heck even 1 million viewers is good enough for C4.
What has changed is that it will NEVER be as popular as it was during BB7- That was it's peak, and I'm afraid it never go there again.
Believe it or not, it was a more innocent time then, controversy was either someone sleeping with someone or a big fight that resulted in nothing but someone over throwing a table.
However, add in two perceived racists incidents and a string of major controversies then you begin to lose the publics trust and interest. It just doesn't have the hold it once had. People may disagree but CBB5 did damage the brand, you just need to look at the ratings to see that.
Lets face it, shows like the Apprentice and BGT have taken over that 'water cooler' flag.
People love The Apprentice because its a bunch of very well paid business people making a fool of themselves. And people love BGT because initially its about deluded people that think they have talent.
But what glues these two shows together is the fact that they tap into people's aspirations... because the end result of these shows is that someone becomes SOMEONE- through talent and skill.
This is something BB lacks. BB is seen as a show full of freaks and chavs. And whilst 3 years ago we might have laughed at them, now, because of yob culture getting increasingly violent- We now look at them with disgust. Let us face it, BB has gone beyond a guilty pleasure show.... into a show where most people are ashamed to even watch it.... let alone admitting that they watch it.
And another major factor is that The Apprentice and BGT never out stay their welcome..... They are one once a week for an hour. Or in BGT's semi finals case.... 5 days a week then finish. Whilst with BB its more of an investment... sometimes you had to have watched the previous nights show in order to get what's on tonight.... Some people don't want to sky+ it because they're too embarrassed to.... etc etc. It's just a commitment we don't want to make anymore.
I have to say, I use to be a huge BB fan, I wouldn't let anyone say a word against it. But for some reason, for two years in a row.... I haven't watched a single episode past the launch night programme..... Which I only caught the tale end of. Although I've heard some very good things about this year's show.... But for some reason, I just can't bring myself to watch it anymore.... Don't know why?
So in conclusion...... Has BB had its day..... Yes...... Will it be axed..... No.... it's still doing enough to keep C4 and Endemol happy..... Will 8 million or so watch the finale this year.... No. Alas, BB has become just another one of those shows. Like Millionaire....... Was huge.... now its puffffft.