Seriously, why can't News At Ten hold onto the viewers?

By my reckoning then, about 81% were watching terrestrial telly between 9-940?

K

More Monday ratings. Seems a little late.

http://www.broadcastnow.co.uk/news/2...to_563000.html

BBC Three had a good night. Also Pushing Daisies repeat on ITV2 got 452,000.

Because the BBC News at 10 is better at holding onto its lead-in audience than News At Ten on ITV. Six million watched the BAFTA's at the end and they stuck with BBC1. Also Headcases on ITV didn't put up much opposition.

People are just not liking what they are seeing, or they prefer the news programmes from other broadcasters (and therefore make the effort to switch over)?

But it's really amazing to see that last night so many people were watching ITV last night for the football, but then News At Ten only got 2.3 million and was beaten by Channel 4.

Because its a massive gear change between the football & News At Ten. Its like changing down from 5th gear to 2nd gear at 60 mph. By contrast, BBC1 motors along at constant 50mph in 3rd gear all evening.

Agree with that statement, the audience for football is mosly young and male whereas News and dramas like Waking the Dead and Holby City have a much older audience. NAT ratings seems to go up when there is oldie drama like Taggart and Trial and Retribution.

Also think that NAT ratings would of been higher had it not been for the Heather Mills documentary doing well.

But BBC1 have shown big football matches before the news and yet BBC News did a much better job of holding onto the viewers. I just find it amazing.

Yes but BBC1 is built on the middle class, middle aged, middle England audience that watches the most news. These people are conservative with a small c. Tempting them away from BBC1 to ITV is going to be a slow process, especially when BBC1 gives them a schedule of programming all evening such as The One Show, Holby & Waking The Dead which plays to those tastes.

To be honest GeorgeS I've always viewed the BBC ONE audience as being younger and more dynamic. EastEnders is definitely a younger soap than Coronation Street and Waterloo Road had high numbers of 16-34 year old viewers. ITV1's problem is precisely that it needs to reposition itself favourably in terms of getting a younger, more upmarket audience in order to increase advertising revenues. BBC ONE does have elderley audiences, particularly for things like Last of the Summer Wine and Cranford, I would imagine. But overall more old people watch TV than the younger generation.

By the way, what did EastEnders get? I was sure it was going to be reported because the story would have been that it was hit by the football. I'm hoping it will have got between 6.5-7 million viewers, hopefully somewhat better than when its up against Emmerdale.

EastEnders did much better than I expected with 8.2 million viewers and a 39% audience share. Although the share was low, the audience was unexpectedly high. Pretty good considering ITV1's Champions League coverage was drawing 9.1 million on the other side.

ITV will do well next Tuesday as well as it'll be Man U against Barcelona. I'd much rather the BBC have Waking The Dead on Sunday and Monday. It's a great drama that shouldn't be sacrificed against the football. They did they same thing with Life On Mars.

Interesting final viewing figures on BARB. In the week ending 13/04/08 Doctor Who had a timeshift of nearly a million going from 8.1 million to 9.04 million.

Still, almost 6 million viewers and a quarter of the audience is not bad up against a football match getting 10 million is it? BBC ONE should be pleased after EastEnders got over 8 million viewers, and Holby City and Waking the Dead had over 5 million and over 20% of the audience.

Yes BBC1 held up very well

But Waking the Dead got 5.9m and kept almost all of its Monday audience so its hardly been sacrificed - and remember after next week there is no more Tuesday football so I think its a still a good slot for WTD.

I think thats a hugh generalisation which does not hold up to much scrutiny.

If Waking the Dead/Holby are middle class dramas (which I dont accept) then surely so are Heartbeat/The Royal/Lewis/Miss Marple/Foyles War/Emmerdale/Coronation Street etc

I think both sides tend to look first for the middle class/middle England audience as thats where they both have had more success in the past.

Multichannel

BBC3
8.30pm Glamour Girls 402,000 (1.92%)
9pm Natalie Cassidy's Diet Secrets 563,000 (2.74%) (42.8% ABC1, 41.4% 16-34)
10pm Eastenders 744,000 (4.44%)
10.30pm Gavin and Stacey 552,000 (4.3%)


BBC4
9pm How to Build a Cathedral 443,000 (2.16%)

Living
9pm Britain's Next Top Model 325,000 (1.58%)

More4
10pm Shrink Rap 119,000 (0.83%)

Also an interesting article about Virgin1:
http://www.broadcastnow.co.uk/news/2...low_start.html

Yes, but the big mistake is, ITV has played all of its new contemporary drama before News at Ten.

Stupid mistake! It's the wrong audience for a start and the shows are not that good either.

If ITV had done this for the first week at 9pm, News at Ten would be in a stronger state now

Mon: Trial & Retribution (Part 1)
Tue: Trial & Retribution (Part 2)
Wed: Documentary linked with NaT
Thu: Kingdom
Fri: Contemporary drama night with no NaT.
Sat: No drama or NaT
Sun: Lewis (with News at Ten)

More people would have recorded Doctor Who...football viewers would just watch highlights if they didn't watch it on the night.

What will be interesting is next weeks numbers. The DW overnights for week 3 showed a substantial drop from the first two weeks so the timeshifted numbers will be an indicator of how people are dealing with things like the earlier start and sport on the other channels (it was up against a ManU game on subscription and some rugby league on BBC2!).

K

Regarding earlier posts, why was the Bill spin off called Sun Hill General when almost every week someone ends up in the local hospital and all Bill viewers know that this is called St Hugh's?

And if there is no sports car in Lost in Austen do we still get 'Jane' saying something like 'Fire up the Surrey, Darcy?'

http://en.wikipedia.org/wiki/Image:Red_DX_Surrey.jpg

Perfect for a high speed pursuit

Very strong ratings for the football as we expected. If Man U can see to Barcelona and we get an all-english final, the ratings could be mammoth! The BBC will be relatively pleased how well their line-up performed, considering the opposition.

I'm sorry, but I'm just not buying this News at Ten demographic argument, though. Regardless of what kind of people watch the football, it had an enourmous lead in (probably double the average) yet failed miserably to add viewers. To me, News at Ten looks destined to stick at around 2 - 2.5 million viewers - however ITV decide to lead into it.

If ITV have to effectively subsidise the figures by adopting the 9pm schedule PJMiller proposes, then simply, the show dosen't deserve the slot. ITV need to be concentrating on winning the biggest audiences possible in that prime 9pm hour, not thinking about how best they could get half a million more sticking around for the News.


Strong, consistant night for BBC Three. The revamps definately had a positive effect on their figures. Interesting that a lot of their shows do very well on the iplayer too.

Surely the reason why News at Ten doesn't hold on to the football audience is because the actual football finishes about 25 minutes before.

After that time there has been 2 ad breaks and studio analysis. It would be interesting to see a breakdown in the ratings across the Champions League programme