Originally Posted by
Bonze:
“Corrie on 48% - and yet people say their ratings are falling 
So....
17m people watching TV at 7:30, which would have given EE 7.5m viewers.
Or, 18m people watching TV @ 8:00, which would have given Corrie 8.6m.
Both leaving EE 700,000 behind.
”
But their ratings have fallen.
It always gets a decent share at 7:30 because there's less people watching TV at 7:30 than 8:00. Even the second Corrie on a Mondy drops in share because there's more people watching TV at 8:30 than 7:30. Proof that it's down to the timeslot more than anything.
Their ratings have fallen in number of viewers, earlier on in the year it was getting over 10 million viewers and sometimes 11 million viewers. Earlier on in the year EastEnders was getting 8-9 million viewers and still was until recently when the warm weather finally started to kick in and even now it hasn't dropped that much consistently. Corrie's ratings dropped off when EastEnders ratings were consistent and on some nights increasing. There was a decline, if we ignore the 11 millions which we'll give one storyline, Tracy's trial, the sole credit for, there was still a drop from 10 million viewers for normal episodes whereas Corrie's main rival was not experiencing such a drop at the same time.
Emmerdale has taken the biggest dive however but that was always on the cards when you take into account how much ITV milk it and the fact its not had a decent storyline this side of christmas. Also Corrie could afford to spare a few viewers and is still doing okay whereas Emmerdale couldn't really and has worrying ratings now on most nights whereas at least the other twos shares haven't been hit so badly if nothing else. The shares are supposed to be decreasing at a much slower pace than the number of viewers so Emmerdale should still be consistently at 40% even when it only pulls in 5 or 6 million viewers, drops to 35% are shocking and out of the norm IMO, you can't put them down to the year on year gradual decrease in audiences, I'd say it's storyline problems that're to blame more than anything personally.