Originally Posted by
Ovalteenie:
“I think it's more to do with presentation, as their stuff are decent quality. They could do well with an image makeover. And emphasise 'British' in BHS
”
the current logo / last change is the generic white on black logo, which has become "fashionable" its like graphic designers have forgotten how to graphic design, every new logo, gets more and more basic at the moment.
Not sure how making "British" a bigger part of the logo is going to help, when next to none of what is sold in the store will be British made, it would just come across as fake, and whilst we can discuss if BHS should be aiming to attract the younger generations, the term British is a meaningless phase to many under 30, whose lives are spent looking into a smart phone, watching Game of Thrones.
Originally Posted by Brass Drag0n:
“The 11,000 BHS jobs that could potentially go, would totally dwarf the 4,400 steel industry jobs that are on the line.
So what are the chances of the Government getting as 'involved' in saving BHS?”
in fairness there are a few differences here.
1) this is not the last shop in Britain, unlike steel industry jobs, which will never never come back if lost.
2) there is a tendency to romanticise jobs in mining and associated industries, as proper working jobs, for working men, for a variety of reasons.
3) this will not devastate one community, ok I give you there maybe a small town somewhere, where BHS is the big name on their otherwise market town high street, but the steel industry jobs are focused in one location, and have a knock on effect to other British jobs, in the supply chain. As above, there is little British about BHS, so no knock on job looses to worry about.
Of course all of what ive said above is meaningless to the individual BHS staff memeber, who could well be signing on in two weeks time, I seek only to point out why the two examples are not the same.