Sorry to drag the thread away from the subject of Rachel, people

... but did anybody see yesterday's episode, specifically Jeff's opening monologue?
Just caught up with it on 4OD. He started off by saying he hears a lot from people who can't get to see Countdown live as it goes out, and at first you think he's about to do a little plug for the 4OD service... Well, no sirree - he then embarks upon a glowing paean to the versatility of Sky +, specifically name-checked - albeit as a lead-in to a gag, but then when he chats to Rachel he asks what shows she likes to put on series link, and she mentions Grey's Anatomy, The Good Wife and (most blatant of all) "the new Sky Atlantic HD channel"!
Blimey - does anybody know if this was arranged under this new OFCOM product placement thing? I can only hope that it was, ie. that Sky paid for it, because if they didn't then they got a big fat chunk of free publicity...
Thing is though - I didn't see that "P" logo come up over the credits...is that where it's supposed to go for shows with product placement? Or maybe it comes up over the C4 ident
before the programme; I'm not quite sure, I'd have to look it up. Obviously with me watching on 4OD there wasn't an actual proper ident as such, just the standard 4OD logo you get before all the programmes.
Anyway I'd certainly be interested to know the background... it was a bit odd to say the least, if it wasn't an "official" product placement deal...