Originally Posted by awo1949:
“Having one or two channels that people may watch on freesat would give them this opportunity, and they would be broadcasting to people who already have a dish pointing at 28E who (probably) don't already have Sky.”
It's a fair point - advertising to people watching on cable, may not be able to install a satellite dish and the best they can hope for is to encourage them to subscribe to the Sky channels via cable.
If you are watching on Freeview, you may not be able to have satellite dish or cable - try and brainwash them as much as you like, you can't get a sale.
Freesat viewers are the one group of people that they are guaranteed could install a Sky receiver. No uncertainties about whether they can have a dish, obstructions of line of sight to the satellite, etc.
Then again, Freesat viewers are probably all Sky refugees anyway