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Endless plugs for Sky services on Sky News
mike1948
Posts: 2,157 Forum Member
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Is it me or has Sky vastly increased the number of promotional ads on Sky News for other Sky services?
I have no intention of having any premium Sky services and even if I were a customer, I would not want to watch endless promos for something I already had.
They are having the opposite effect to that intended because they are making me switch to the BBC News Channel.
It is a shame because Sky News is quite good otherwise.
I have no intention of having any premium Sky services and even if I were a customer, I would not want to watch endless promos for something I already had.
They are having the opposite effect to that intended because they are making me switch to the BBC News Channel.
It is a shame because Sky News is quite good otherwise.
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What do you expect when you watch COMMERCIAL television?
Doesn't the BBC do exactly the same ? Foe example have you ever seen a report of severe weather conditions on BBC TV news which didn't contain a big big plug for "your BBC local radio station" ?
There are countless other examples of the beeb cross promoting it's services.
I agree, it's excessive on Sky News, a lot more so than BBC News. Especially when these services are premium. Some of the sports presenters also seem like they're going through their worst nightmare presenting. Horrible to watch. It's actually hard work to watch Sky News these days, same goes for SSN.
I hate it when BBC Weather drops stuff in too, you can watch this on BBC blah blah..., I'm not watching the weather for that...
One could argue that with the BBC it's slightly different, as they have a duty to make viewers aware of all the services available to them through the licence fee.
Equally, a more cynical person might say they have an interest in making sure that these multiple BBC services are well utilised in order justify their own existence and guarantee future funding.
Yip, you are right. Sky news is on Freeview.
Ignore my earlier comment:D
It is just advertising, the BBC do enough of it, by plugging their future programmes and they are not even a commercial station but then everyone can watch all the BBC channels so people do not mind so much as they have the ability to see anything they advertise without subscribing.
There was a point in the not so distant past where they name checked the same programme 4 times verbally in a matter of 5 minutes.
The presenter used to say, "coming up on sky news at ten" then the toth sequence "on sky news at ten" then announcer saying "this is sky news at ten" then straight after that "good evening, this is sky news at ten", all between .57 and .02.
The wife recorded a flim on '5' the other week, before it started there were at least 5 (five) trails for other 5 programmes coming up in the near future, then after about 4 mins the film started, and more trails mid film
It's not really "advertising" in the strictest sense of the word, but they've always done it. Often because they can't show "actual" adverts and programmes are rarely an exact lenght.
These gaps used to be filled with "The potter's wheel" and an announcer reading through a menu. Or a highlight reel of what was coming up during the evening.
Bizarelly, the highlight reel was voiced (at one time) by Bruce Hamill, who has been the "Voice of Sky" for pretty much it's entire existence.
That came about because originally the listing magazines (Radio Times and TV Times at that point) could not carry listings from the other broadcaster, they could only carry their own TV & radio listings. So it was acceptable that the BBC plugged its own magazine, as it affected only the BBC.
Subsequently, after the deregulation of TV listings in 1991, allowing magazines to carry listings from all broadcasters, other TV listings magazines became available - this is when problems arose:
http://en.wikipedia.org/wiki/Radio_Times
..and recently ITV have been advertising their dramas on Sky and C4.
The point that was made by "mike1948" was not that the promotions are there but the increase in the number of them. The fact is I have given up with their sporty radio station and if I watch anything on any commercial channel I record it and skipp through the adds at X30 which is much more fun than watching trailers for stuff I will never watch. Sometimes we get trailers for programmes which are in an advert break and the programme that has been interupted is the same programme as the one they are saying we should be watch. God gave us the fast forward device for a reason, Bless him. I must admit that the BBC sneaky adds have now got to two and sometimes three promos and so it is back to the fast forward button once more, I will need more batteries soon!