You just don't get it do you? GMG has been making huge losses because the company cannot bring in enough advertising to turn a profit. That's basic business. And all of this was happening long before the Global/RSL deal.
So some of the people working at your "local" Real station were, in part, responsible for those losses.
And still you don't get it either. I would suggest most listeners couldn't care less about the profit or loss of the company that owns the station they listen too.
But, no doubt, the "figures" are there to prove me wrong!!!
And still you don't get it either. I would suggest most listeners couldn't care less about the profit or loss of the company that owns the station they listen too.
No, they are only listeners. They don't notice or care about things like that!! lol
And to be totally honest, as a long time listener to Century and then Real, my preference would be for it to close rather that it be replaced by the rubbish that is heart.
And still you don't get it either. I would suggest most listeners couldn't care less about the profit or loss of the company that owns the station they listen too.
But, no doubt, the "figures" are there to prove me wrong!!!
Have to agree with Mapperley here, although the listeners probably couldn't care less about the profit and loss, I'm pretty sure the shareholders do!
it's a business after all, and needs to be profitable!!!
Go on then... what would you do if you had the reins... how would you turn the profit easily?
Not having a go here, just curious
No, it's a fair question.
The first thing I would do is to re-introduce local programs between 6am and midnight. It would have more speech content, and would interact with the audience more.
There would be more of a presence of the station in the community. The presenters being out and about, giving the listeners the opportunity to meet them. News output would be increased, and there would be a phone-in type show in the evening.
Presenters would last on the station for more than 12 months. The problem with Century / Real has always been that it must be the fault of the presenters, therefore, get rid. Give the presenter a bit of creative licence and the audience will soon come.
Now, there are a few of my thoughts. Stand back and watch all the heart lovers knock it.
The first thing I would do is to re-introduce local programs between 6am and midnight. It would have more speech content, and would interact with the audience more.
There would be more of a presence of the station in the community. The presenters being out and about, giving the listeners the opportunity to meet them. News output would be increased, and there would be a phone-in type show in the evening.
Presenters would last on the station for more than 12 months. The problem with Century / Real has always been that it must be the fault of the presenters, therefore, get rid. Give the presenter a bit of creative licence and the audience will soon come.
Now, there are a few of my thoughts. Stand back and watch all the heart lovers knock it.
Which is all great but doesn't in any way demonstrate how you'd turn a loss maker into a profit maker. In fact all you've done is add a serious amount into the 'expenditure' column - therefore making it even harder to turn in a profit. I'm not knocking your ideas but it doesn't actually answer the question!
The first thing I would do is to re-introduce local programs between 6am and midnight. It would have more speech content, and would interact with the audience more.
There would be more of a presence of the station in the community. The presenters being out and about, giving the listeners the opportunity to meet them. News output would be increased, and there would be a phone-in type show in the evening...
Presenters would last on the station for more than 12 months. The problem with Century / Real has always been that it must be the fault of the presenters, therefore, get rid. Give the presenter a bit of creative licence and the audience will soon come.
.
That's not quite true Century did not have a strict format at all. I'd say that presenters were trusted a lot and were given more freedom than a lot of stations.
Your general ideas like a lot of things in radio could work if you throw enough money at them and hire top people and market them.
Locality will not suddenly disappear altogether on the AM networks.
Local breakfast, local news, sport, weather and travel bulletins, local adverts, and the local weekend speciality shows are too precious for the local listeners to lose.
Locality will not suddenly disappear altogether on the AM networks.
Local breakfast, local news, sport, weather and travel bulletins, local adverts, and the local weekend speciality shows are too precious for the local listeners to lose.
Bauer will not network them all 24/7/
I hope you are right and the specialist AM shows on weekends don't go for the Scottish people- it's what sets each station apart from each other. Also on FM I don't know any station in England that would still have a farming feature and vet feature, like Radio Borders!
The first thing I would do is to re-introduce local programs between 6am and midnight. It would have more speech content, and would interact with the audience more.
But all of this costs money. A company that has reported such high losses should be looking for ways to make cutbacks. You are INCREASING expenditure here.
I hope you are right and the specialist AM shows on weekends don't go for the Scottish people- it's what sets each station apart from each other. Also on FM I don't know any station in England that would still have a farming feature and vet feature, like Radio Borders!
Graham Jackson gives local disco, soul and dance club news on his show, while Dick Barrie gives local country and western club news on his show.
Graham Jackson gives local disco, soul and dance club news on his show, while Dick Barrie gives local country and western club news on his show.
That kind of localised listings service could easily be incorporated into a network. As could some of the Borders features, come to think of it. The rest of the network could have an extra ad break.
But all of this costs money. A company that has reported such high losses should be looking for ways to make cutbacks. You are INCREASING expenditure here.
?
Hence why radio anoraks may be very passionate about their personal ideas and view of the medium, but they make very poor businessmen.
If any of the "let's bring 1982 ILR" brigade got their hands on a station it would be bankrupt within weeks, or just go nowhere - examples include Big L, One Gold, Caroline etc.
Comments
They are. But local sales teams still exist. So they must take part of the blame.
And still you don't get it either. I would suggest most listeners couldn't care less about the profit or loss of the company that owns the station they listen too.
But, no doubt, the "figures" are there to prove me wrong!!!
They will if it closes...
No, they are only listeners. They don't notice or care about things like that!! lol
And to be totally honest, as a long time listener to Century and then Real, my preference would be for it to close rather that it be replaced by the rubbish that is heart.
Better retune now then!
Have to agree with Mapperley here, although the listeners probably couldn't care less about the profit and loss, I'm pretty sure the shareholders do!
it's a business after all, and needs to be profitable!!!
already done so, only tune in for the High school hits. plus today to see if a different DJ would make any difference to the change over, it didnt
I really hope for the good of radio in the UK that it's not.
It is a radio station firstly, and that is being forgotten here.
And, it would easily turn a profit with a few tweaks. Real is an extremely strong brand, and should be promoted as such.
Somebody needs to see past the ever so important rajar figures (this has always made me smile), and concentrate on the content.
Did you manage to find an alternative station that wasn't heart?
Clyde and Forth
Go on then... what would you do if you had the reins... how would you turn the profit easily?
Not having a go here, just curious
Give it time....
No, it's a fair question.
The first thing I would do is to re-introduce local programs between 6am and midnight. It would have more speech content, and would interact with the audience more.
There would be more of a presence of the station in the community. The presenters being out and about, giving the listeners the opportunity to meet them. News output would be increased, and there would be a phone-in type show in the evening.
Presenters would last on the station for more than 12 months. The problem with Century / Real has always been that it must be the fault of the presenters, therefore, get rid. Give the presenter a bit of creative licence and the audience will soon come.
Now, there are a few of my thoughts. Stand back and watch all the heart lovers knock it.
Which is all great but doesn't in any way demonstrate how you'd turn a loss maker into a profit maker. In fact all you've done is add a serious amount into the 'expenditure' column - therefore making it even harder to turn in a profit. I'm not knocking your ideas but it doesn't actually answer the question!
In other words, early 1980s ILR.
That's not quite true Century did not have a strict format at all. I'd say that presenters were trusted a lot and were given more freedom than a lot of stations.
Your general ideas like a lot of things in radio could work if you throw enough money at them and hire top people and market them.
How are you going to pay for it?
Locality will not suddenly disappear altogether on the AM networks.
Local breakfast, local news, sport, weather and travel bulletins, local adverts, and the local weekend speciality shows are too precious for the local listeners to lose.
Bauer will not network them all 24/7/
I hope you are right and the specialist AM shows on weekends don't go for the Scottish people- it's what sets each station apart from each other. Also on FM I don't know any station in England that would still have a farming feature and vet feature, like Radio Borders!
It hasn't been a strong brand for many years as it doesn't actually stand for anything. What do you think has been Real's USP for the past 4 years?
Graham Jackson gives local disco, soul and dance club news on his show, while Dick Barrie gives local country and western club news on his show.
That kind of localised listings service could easily be incorporated into a network. As could some of the Borders features, come to think of it. The rest of the network could have an extra ad break.
Hence why radio anoraks may be very passionate about their personal ideas and view of the medium, but they make very poor businessmen.
If any of the "let's bring 1982 ILR" brigade got their hands on a station it would be bankrupt within weeks, or just go nowhere - examples include Big L, One Gold, Caroline etc.