ITV's royal baby coverage beat BBC1's 3.5m vs 2.9m last night.
Both pretty low though, ITV would have got 1.5-2m more had they stuck with LLF.
Pleasantly surprised by the lack of interest in what is essentially an everyday occurrence.
Looks like the ratings chasing move by the Beeb didn't pay off. ITV's programme held up well compared to the Beeb but not well enough to justify disrupting their usual programming.
ITV's royal baby coverage beat BBC1's 3.5m vs 2.9m last night.
Both pretty low though, ITV would have got 1.5-2m more had they stuck with LLF.
Ridiculously low figures which just shows that it was only the hard core and the usual suspects that were getting carried away last night. The rest of us just didnt really care that much.
itv should have kept Long Lost Family given the lack of interest in the overkill coverage!
Burton and Taylor - 1168
the best thing on telly last night
Big Bro - 1415 (+1 131k)
Undercover Boss - 1440
Dont Blame FB - 924k
Born to be King - 1990
Rick Stein - 1703
It's the news I thought I would be breaking yesterday. But for me unless that's what the official data shows then it didn't happen.
A few key points to address from the article:
1) 4Seven should never be included. It's all repeats but not a timeshift channel and C5 has no equivalent.
2) Dates was not a ratings success. don't insult our intelligence C4 spokeswoman.
3) Whilst I agree we should be looking at overall performance across the entire day, I love the idea that focussing on 6am-1am i.e. by far the most important 19 hour period of the day is "selective" as if we're not getting the full picture without those few hours where C4 barely beats C5's overnight gambling with general entertainment.
Overall though C5 come out of this well and it's nice to see them get a bit of good publicity for a change. No surprise to see C4 on the defensive but no sound case was made.
That article shows one of Channel 4's main problems. They focus on their portfolio channels. However I'm sure I read somewhere that they were criticised for letting the performance of the main channel slip. Channel 4 is the main channel and that needs work. Some E4 shows could move to the main channel more often than they do to bolster some youth demos.
Burton and Taylor - 1168
the best thing on telly last night
Big Bro - 1415 (+1 131k)
Undercover Boss - 1440
Dont Blame FB - 924k
Born to be King - 1990
Rick Stein - 1703
ITV's royal baby coverage beat BBC1's 3.5m vs 2.9m last night.
Both pretty low though, ITV would have got 1.5-2m more had they stuck with LLF.
Blimey, nobody cared did they? I'm quite surprised by that. I thought I was in a minority when it came to being apathetic towards this news story. Not quite the massive ratings story some were expecting it to be.
Blimey, nobody cared did they? I'm quite surprised by that. I thought I was in a minority when it came to being apathetic towards this news story. Not quite the massive ratings story some were expecting it to be.
I don't think its the fact that 'nobody cared', but that all there was to say was that a baby had been born, not hours of waffle.
Blimey, nobody cared did they? I'm quite surprised by that. I thought I was in a minority when it came to being apathetic towards this news story. Not quite the massive ratings story some were expecting it to be.
I think people do care, but they didn't want to watch rolling coverage of nothing. They found out the news and got on with things. If you add up the peak across all channels it would be high, and Sky News and BBC News probably had an above average day.
I think people do care, but they didn't want to watch rolling coverage of nothing. They found out the news and got on with things. If you add up the peak across all channels it would be high, and Sky News and BBC News probably had an above average day.
But clearly, the coverage was too much.
Well I'll rephrase that then, nobody cared enough to watch the endless coverage. Clearly someone misjudged the level of interest.
Sky News peaked with 533k (2.4%) in the half hour from 8.30pm, while BBC News peaked with 527k (4.5%) in the half hour from 5pm.
even these figures are no great shakes. Still no great evidence of this upswell of interest outside the hard core despite the resorting to the " i feel" comments now, in light of the low actual figures.
Comments
Both pretty low though, ITV would have got 1.5-2m more had they stuck with LLF.
Looks like the ratings chasing move by the Beeb didn't pay off. ITV's programme held up well compared to the Beeb but not well enough to justify disrupting their usual programming.
ITV's coverage averaged 3.44m (16.1%) in the 9pm hour, and peaked with 5.24m (24.0%) in the first five minutes.
Ridiculously low figures which just shows that it was only the hard core and the usual suspects that were getting carried away last night. The rest of us just didnt really care that much.
itv should have kept Long Lost Family given the lack of interest in the overkill coverage!
the best thing on telly last night
Big Bro - 1415 (+1 131k)
Undercover Boss - 1440
Dont Blame FB - 924k
Born to be King - 1990
Rick Stein - 1703
ITV News & Weather (10pm): 2.06m (10.7%)
Good to see a quality piece like this benefit from the media circus around a baby being born.
It was. Not a fan of Bonham Carter but she was superb
Not really what I expected at all.
Immensely disappointing for both there. Bet there will be a few confused people at BBC and ITV looking at the figures.
That article shows one of Channel 4's main problems. They focus on their portfolio channels. However I'm sure I read somewhere that they were criticised for letting the performance of the main channel slip. Channel 4 is the main channel and that needs work. Some E4 shows could move to the main channel more often than they do to bolster some youth demos.
Although having said I see BBC1 are still going on. Quick, pull them off, ratings are plummeting!
As far as I can see, no one really benefited.
Blimey, nobody cared did they? I'm quite surprised by that. I thought I was in a minority when it came to being apathetic towards this news story. Not quite the massive ratings story some were expecting it to be.
BB down slightly but still well above where it was prior to last week. C4 left in the dust.
I really really hate the DQF policy at BBC, genuine quality like that shouldn't be lost to the channel
I don't think its the fact that 'nobody cared', but that all there was to say was that a baby had been born, not hours of waffle.
I think people do care, but they didn't want to watch rolling coverage of nothing. They found out the news and got on with things. If you add up the peak across all channels it would be high, and Sky News and BBC News probably had an above average day.
But clearly, the coverage was too much.
353k (+1 144k)
Well I'll rephrase that then, nobody cared enough to watch the endless coverage. Clearly someone misjudged the level of interest.
even these figures are no great shakes. Still no great evidence of this upswell of interest outside the hard core despite the resorting to the " i feel" comments now, in light of the low actual figures.