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Odeon To Charge £1 More For Blockbuster Movies
http://www.digitalspy.co.uk/movies/news/a611235/odeon-cinemas-add-gbp1-charge-for-blockbuster-movie-tickets.html
What do you think of this? Odeon are charging more to see high profile films like Interstellar , Hunger Games and The Hobbit. And the official statement on why they are doing this?
"So we can give our guests the very best experience and keep it that way, we operate a dynamic pricing policy so that we can offer some excellent discounts during our quiet periods.
"As Interstellar is a blockbuster film and has a high popularity rating, the premium price is applied. However this extra £1 will be dropped from the films after a few weeks of release."
What the hell does that mean? What total nonsense!
What do you think of this? Odeon are charging more to see high profile films like Interstellar , Hunger Games and The Hobbit. And the official statement on why they are doing this?
"So we can give our guests the very best experience and keep it that way, we operate a dynamic pricing policy so that we can offer some excellent discounts during our quiet periods.
"As Interstellar is a blockbuster film and has a high popularity rating, the premium price is applied. However this extra £1 will be dropped from the films after a few weeks of release."
What the hell does that mean? What total nonsense!
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If prices stay like this hopefully even more people will come from Colchester + Ipswich place to here and they show most the blockbusters to.
Also seems people do use it as been quite busy last few times I have been here.
All the more reason NOT to go
It'll be interesting to see if any DS Odeon users experience these 'excellent discounts' and/ or can challenge their local Odeon to make clear when they apply.
I'd go more often if that was the case around here. Aye similar here.
We don't pay for the 'comfy' seats but they're usually empty so we sit in them anyway and save a quid.
I'm lucky I can go to the Premiere Cinema in Romford where they charge £4 quid a ticket for any performance at any time - including 3D.
Good job Odeon. No doubt Cineworld and Vue will follow suit soon too then.
From a business perspective it's understandable. Studios need their cash cows, and with dead-cert money-spinning franchise cinema being so well cemented in the schedules I doubt an extra pound or two will matter to those eager for the next instalment. And it's probably safe to say franchise cinema will be a major target here.
It could affect more general consumer choice of course. Faced with film A, B or C, some could opt for the most economical - especially these days.
The pros and cons have yet to fully sort themselves out on this I think, but I'd be wary to write it off as a wholy bad thing immediately.
The fear is that if this trend were to continue, where does that leave independent filmmakers on small budgets? Cinemas may be reluctant to show them because of lower returns.
The premiere one is, yes.
Yes
Its old and has no 3D but did have a refit last year.
So does have new equipment.
If you don't then the policy will be deemed a success and kept.
A few of my friends recommend that one as well, I have never been as I moved out of the area before it was there, but have fond memories of the ABC / Canon / 123 down the bottom of South Street.
Thirty, forty years ago - pre internet, pre-satellite television etc - you had rapidly falling attendances, a dead British film industry with only cheaply made television adaptations (or soft porn) making any sort of box office business, and cinemas all over the country either being converted into porn cinemas or being closed and demolished on almost a weekly basis. The cinema industry's in a much better place than then, and while perhaps a fancy 12-screen multiplex isn't quite as atmospheric as a crumbling, dirty one-screen cinema showing a battered old film print of 'Confessions of a Window Clearner' to about three old men in raincoats, I know which era I'd rather live in.
The only problem with this pricing is that how do you determine what's a "high profile" film and what isn't? Surely anything given a major release in a mainstream cinema chain is high-profile, so is this just an excuse to eventually start adding a pound to the price of every film?
Why then is it £3 cheaper for an Adult and 2 kids than just a single ****ing adult?
Odeon are a rip off, cineworld has much better pricing, which isn't hard in all fairness.
Then why not buy An adult and 2 kids tickets and have 3 seats all to your self for £3 cheaper?
Yeah, that's one option.
From the perspective of the individual that makes a fair bit of sense but when you take into account the bigger story it will be disastrous for the film industry specifically cinemas and will likely lead to less choice and variety of films,less films per se as its not financially viable to make them if too many people go down the route you suggest.
Perhaps the decline is inevitable though as is the dilemma itself.