BBC Breakfast peaked with 2.38m (38.8%) at 08:20. And even if you hate including +1's - Inside Death Row averaged 4.97m (20.2%), peaking with 5.66m (23.4%) at the end - suggesting a growth next week. Excluding +1, it went from 3.68m (14.8%) to 5.08m (21.0%), a highly unusual occurrence for a ITV programme!
Skewed young as well, smashing the majority of the slot averages.
Now, I couldn't careless about +1, so will generally keep clear of this discussion/argument.
But lets say, for example, when Ripper Street is up against Mr Selfridge. Between the two, I would rather watch Mr Selfridge, however, I know that there is a +1 channel, so will watch Ripper Street, before flicking over to the +1 channel after.
But wouldn't that mean that ITV1 is losing my viewership and BBC1 is gaining?
I'm sure similar things occur when The Chase is up against Pointless.
(Basically I'm saying that if ITV+1 didn't exist we'd probably see higher numbers on the "ITV only" figure)
Yes. The +1 channels are used much more in the majority of Freeview households who don't have a PVR, so people aren't forced to watch one or the other.
And a non scientific look at BARB's viewing shares shows they seem to be used more by women.
I would expect Great Night Out to see a boost tonight, due to the snow. I think hitting between 5-6m will be possible, due to the weather. Also, I can see Coronation Street hitting the 10m mark for its first 7.30 episode. EastEnders to hit 9m, and Emmerdale over 7m.
I remember the first season of Family Guy being more tame than the following series, perhaps they thought they had brought something akin to The Simpsons, Futurama etc... Incidently FG is aired at 6pm in Australia somtimes with little cuts, but its the same with Channel 4 and Angel they showed that at 6pm even though it was clearly more grown up then Buffy. The DVD's i have rate some episodes 18+. They chopped the episodes up so they were unfollowable, no wonder everyone switched off
In terms of Australia there is no watershed, so that would be why there is minimal cuts. Every programme is given a rating and must fit to that rating, hence why Mrs Browns Boys airs before 9, and why Neighbours is often in trouble for content because it has a G rating (same as a U rating in the UK cinema)
The rating of the night for me is Inside Death Row, a great rating against a popular drama and did really well in the demos. Well done to ITV on that one. Factual can work in primetime.
In my opinion, that's impressive, but each to their own.
No originally you didn't say anything about breakdowns! You said the average was impressive, when it was only slightly higher than the debut of the Holloway series in the Tuesday night flop zone and 1m lower than the Strangeways series but each to their own!
That looks lower than ITV's usual prison shows. So I wouldn't say it was 'really good' tbh especially given the promotion.
Strangeways was going up against factual on BBC1 in 2011 that got around 3m, Inside Death Row was up against a popular drama, as was Holloway, so it did well.
So, nearly 5m viewers switch away from BBC1 when Waterloo Road comes on, and a couple of million return to the channel when it's over.
Looks like they've got a problem with this programme. Personally, I get annoyed if I even catch the last 30 seconds of it - I just want to go and punch all of the pupils, most of the teachers and some of the parents.
Or it clashes with Emmerdale which is attractive to the same audience as the show that lead into WR ie soap fans.
Hmm - tbh I don't think it's great that over a third of a million children were watching either Silent Witness or Death Row, neither of which are really at all suitable for them. But the watershed is pretty much a dead concept these days, and many children will see far worse of course... Sigh.
As for the Waterloo Road figures, while it's a programme I don't like I can see it serves a purpose - it gets a significant youthful skew which relatively few BBC dramas do. So yes there may be 5m viewers overall who switch off or over when it comes on, but a number of difficult-to-reach younger viewers clearly regard it as appointment to view.
That is why the headline figures about total numbers of viewers are really only the start, not the end, of any debate about what is "successful". Like it or not, the broadcasters (even the BBC) care not only about how many viewers they get but the demographic skew of them. There are plenty of circumstances in which a programme with fewer total viewers may be more valuable to a channel than one with more overall, if it skews unusually young/ABC1/male (in the case of a genre like drama which normally attracts more women than men).
American Idol made a poor start on 5* with just 165k (0.7%). CBB Live followed with 199k (1.1%).
Was idol heavily advertised? Surely 165k is an average figure for 5*, and for a two hour programme wouldn't be too bad? Plus if ITV2 wanted rid of it, it was probably going cheap anyway.
It got 539k for Ten last night and was 4th highest show of the night in the 16-39 demo with 211k.
On another note Marco Pierre White joins Masterchef on Sunday, has no one told Ten that he usually results in a large viewer turn off rather than turn on?
So, nearly 5m viewers switch away from BBC1 when Waterloo Road comes on, and a couple of million return to the channel when it's over.
Looks like they've got a problem with this programme. Personally, I get annoyed if I even catch the last 30 seconds of it - I just want to go and punch all of the pupils, most of the teachers and some of the parents.
Yes the BBC arguably should in some way be taking advantage of the lack of Coronation Street on Thursdays, but Waterloo Road has largely shot its bolt since the ridiculous change of region (I have not seen an episode since). I cant see WR regaining its peak tbh.
Well deserved. If only they did more of this sort of thing!
I haven't got round to watching it but I did see Trever's other documentary -- the Mighty Mississippi which was fascinating to say the least.
Documentaries on ITV have really gone up a notch the last year or so. Really looking forward to the Murdoch one, does anyone have any idea when it'll be broadcasted?
Its a complete whiteout where I am in the midlands, i have had to come home from work as the roads I use are already treacherous. Should see some big regional tv ratings tonight. Great scores for BBC News progs yesterday.
Comments
Or would care not to be reminded that it's on.
The re-re-relaunch has certainly worked!
Skewed young as well, smashing the majority of the slot averages.
Yes. The +1 channels are used much more in the majority of Freeview households who don't have a PVR, so people aren't forced to watch one or the other.
And a non scientific look at BARB's viewing shares shows they seem to be used more by women.
That looks lower than ITV's usual prison shows. So I wouldn't say it was 'really good' tbh especially given the promotion.
Silent Witness vs Inside Death Row
Children 4-15 - 124k (9.5%) vs 230k (17.5%)
Adults 16-24 - 276k (15.4%) vs 389k (21.7%)
Adults 25-34 - 260k (09.7%) vs 542k (20.2%)
Adults 35-44 - 652k (18.1%) vs 733k (20.3%)
Adults 45-54 - 1.07m (23.3%) vs 966k (21.1%)
Adults 55-64 - 1.28m (30.9%) vs 600k (14.5%)
Adults 65+ - 2.12m (32.4%) vs 1.01m (15.4%)
Waterloo Road
Children 4-15 - 469k (23.6%)
Adults 16-24 - 437k (25.4%)
Adults 25-34 - 337k (11.9%)
Adults 35-44 - 535k (16.4%)
Adults 45-54 - 703k (16.9%)
Adults 55-64 - 401k (9.9%)
Adults 65+ - 797k (12.1%)
Breakdown inc +1
21:00 - 4.01m (16.1%)
21:05 - 4.63m (18.4%)
21:10 - 4.99m (20.3%)
21:15 - 4.53m (18.4%)
21:20 - 5.10m (20.4%)
21:25 - 5.32m (21.6%)
21:30 - 4.92m (20.1%)
21:35 - 5.09m (20.6%)
21:40 - 5.44m (22.1%)
21:45 - 4.73m (19.5%)
21:50 - 5.29m (21.5%)
21:55 - 5.66m (23.5%)
In my opinion, that's impressive, but each to their own.
In terms of Australia there is no watershed, so that would be why there is minimal cuts. Every programme is given a rating and must fit to that rating, hence why Mrs Browns Boys airs before 9, and why Neighbours is often in trouble for content because it has a G rating (same as a U rating in the UK cinema)
American Idol made a poor start on 5* with just 165k (0.7%). CBB Live followed with 199k (1.1%).
No originally you didn't say anything about breakdowns! You said the average was impressive, when it was only slightly higher than the debut of the Holloway series in the Tuesday night flop zone and 1m lower than the Strangeways series but each to their own!
http://www.digitalspy.ie/tv/news/a318691/strangeways-locks-up-55m-on-itv1.html
Shame about that CBB rating, what did last Thursday get again? And yes, that is a great breakdown for IDR.
Strangeways was going up against factual on BBC1 in 2011 that got around 3m, Inside Death Row was up against a popular drama, as was Holloway, so it did well.
415k (1.8%)
Or it clashes with Emmerdale which is attractive to the same audience as the show that lead into WR ie soap fans.
Not rocket science that one.
Thanks for the info. I've posted it into the TOTP 1978 thread (with credit to you)
I see from the BARB website, the equivalent 1977 episode during w/e 22/1/12 had a final rating of 440k, so things are fairly steady year on year.
Very nearly got the better of Channel 4's gameshows which averaged 779k (7.4%) over the same period.
Hmm - tbh I don't think it's great that over a third of a million children were watching either Silent Witness or Death Row, neither of which are really at all suitable for them. But the watershed is pretty much a dead concept these days, and many children will see far worse of course... Sigh.
As for the Waterloo Road figures, while it's a programme I don't like I can see it serves a purpose - it gets a significant youthful skew which relatively few BBC dramas do. So yes there may be 5m viewers overall who switch off or over when it comes on, but a number of difficult-to-reach younger viewers clearly regard it as appointment to view.
That is why the headline figures about total numbers of viewers are really only the start, not the end, of any debate about what is "successful". Like it or not, the broadcasters (even the BBC) care not only about how many viewers they get but the demographic skew of them. There are plenty of circumstances in which a programme with fewer total viewers may be more valuable to a channel than one with more overall, if it skews unusually young/ABC1/male (in the case of a genre like drama which normally attracts more women than men).
Was idol heavily advertised? Surely 165k is an average figure for 5*, and for a two hour programme wouldn't be too bad? Plus if ITV2 wanted rid of it, it was probably going cheap anyway.
It got 539k for Ten last night and was 4th highest show of the night in the 16-39 demo with 211k.
On another note Marco Pierre White joins Masterchef on Sunday, has no one told Ten that he usually results in a large viewer turn off rather than turn on?
Well deserved. If only they did more of this sort of thing!
Yes the BBC arguably should in some way be taking advantage of the lack of Coronation Street on Thursdays, but Waterloo Road has largely shot its bolt since the ridiculous change of region (I have not seen an episode since). I cant see WR regaining its peak tbh.
I did not see it all, but I was impressed if that is the right word for such a subject.
Documentaries on ITV have really gone up a notch the last year or so. Really looking forward to the Murdoch one, does anyone have any idea when it'll be broadcasted?